Personal Content Creation

Hey! Wonder how you got here. I probably sent you here, or someone did, of which, I will be eternally grateful to and owe a beer. (Please let me know who to send that beer to).

Anyway, long story short. I write.

I prefer long form, stories, and blog posts, but I can also write scrappy sales and ad copy that will make your customers drool for your product.

Always respectful, never too pushy, I will make sure your readers and customers love your brand.

I spent 15 years in marketing in the travel industry before I gave them the finger and took off for the world, so maybe that is what is making me convert, who knows?

Also, for the people that want to set up an online business, I work together with a web developer that specializes in WordPress that will make anything you frickin’ need.

I don’t want to ramble on and bore you, so click on the other sections if you wanna check it out.

Adeline with her dogs


I can’t toot my own horn, so all I can do is just cut and paste from my lovely, wonderful, fantastic, awesome, I-can’t-find-anymore-words clients.

Here’s some stuff my clients graciously said about me. I can’t tell you how happy I am to hear this stuff. Everytime I read this I’m all warm and fuzzy inside and can’t stop smiling.

Josh Hawkins - Digital Guruz
Adeline is a superstar when it comes to content creation. She always delivers on time, always delivers top-notch high-quality content, and guess what? Her content ranks! So if you are looking to work with an absolute professional, then start working with Adeline! Looking forward to a long fruitful relationship!
Leon Angus, DigDoggy
Fantastic writer and an honor to work with. She is smart, savvy, and gets the job done in the best possible way and certainly someone you should hire.
Andrew Lim, Kibbles
Adeline is an absolute pleasure to work with. “We engaged Adeline to help us write articles for our business blog and we have been delighted with the quality of the work. One outstanding point that I’ll like to highlight is how open Adeline is, to our feedback. She actively solicited our views, discussed with us, and put in the changes after both parties agreed. This is extremely valuable to us, as we want to engage someone who can also think critically.
Cat Durden - Ch13
Above and beyond on all fronts, and best of all she's extremely passionate about eco / sustainable business writing. I'm very excited to keep working with Adeline in developing a sustainable fashion blog.
Alex Riviera, Designer Dog World
Freelancer is awesome! Her personality and love of dogs shines thru her writing. Quick turnaround on her projects and hardly no corrections needed. I highly recommend Adeline!
Joyce Ong, First Page Digital
Adeline consistently meets deadlines and delivers quality work. I can always rely on her for quick turnaround times on content that is well-researched, engaging to read, and SEO-friendly. She is skilled at writing for a wide range of industries, and takes on new assignments with enthusiasm. I would highly recommend Adeline as a freelance writer!
Austin Kingsley
Adeline has helped us out in the areas of research to churn out lists for our work. She does it diligently and systemically. An exceptional researcher!
Adeline is an excellent writer with a fast turnaround time!
Jun Yong, PawlyClinic
Adeline is great to work with. Always energetic and full of passion. She also takes the initiative and always endeavours to produce high quality work.
Great feedback. Very responsive and Fast. Highly recommended.
Chris Watson, Eat For Longer
Great experience working with Ade, excellent quality of work.
Robert Coleman, LastObject
Working with Adeline has been a pleasure, she is very attentive and pro-active. Thanks so much! I look forward to working with Adeline in the future.
Adeline is a wonderful person to work with. She is very friendly, understanding, and professional. She delivers well-written and well-researched articles way before the deadline!
Cat Durden, Channel 13
Adeline is a hard-working writer with a strong voice and passion for the topics she covers. She's fun to chat with, always great with communication, and super responsive to feedback/edits. I love learning new things from her!
Previous slide
Next slide


  • Where Are You From?
    Singapore originally. I quit my job 8 years or so ago and hit the road. Worked as a dive instructor. Lived in a van in the US and Canada and rock climbed all over. Currently holed up in Macedonia enjoying life.
  • Favourite Food?
    Frickin’ Singapore food is the best in the world. Promise. I’ve been to a lot of countries, but I go home to eat. And see Grandma and Mom. Laksa, Hokkien Mee, Mee Pok, Bak Chor Mee, don’t even get me started or I will involuntarily salivate in a Pavlovian response.
  • Favourite Person?
    Grandma. She’s frickin’ 94. And Mom.
  • What Are Your Charges?

    Totally negotiable. Some of my long term clients are still at $0.03/word but they started me out on this little journey and I don’t have the heart to raise prices. Yep, call me sentimental.

    Otherwise, I average about $0.05 for long form, and $0.15 for copywriting. My hourly rate is US$60/hr.

  • What Tools Do You Use?

    Urgh. I hate tools. I have Grammarly Pro, Hemingway App, and Copyscape Premium. But sometimes they are WRONG. I only use them as kinda a way to make me check my stuff and make sure I’m not wrong.

  • What’s Your Turnaround Time?

    I didn’t know what else to say in the FAQ cos’ I hate talking about myself, but I can tell you one thing. If you want something done fast, all you gotta do is say “Hey Addy, I need this in 10 hours, can you help?” and I will literally drop everything and do your stuff.

    Otherwise, please give me a week for long forms of 1500 to 3000 words and about 3 days for copy.

  • How Much Can You Write A Day?

    Good God I’m having trouble filling this FAQ up. Well, I average 2000 to 4000 words a day.

About Me

I’m flattered, you really wanna know about me? Well shit, there’s not much to tell. Climbing dirtbag, scuba instructor, canine behavioral consultant, and avid beer and wine lover.

Born and raised in Singapore, I quit my 15 year marketing career in the travel industry 8 years ago and gave them the finger, taking off and hitting the road.

Now, I’m just another one of those drifters. Apparently we are called “digital nomads” now.

But once a workaholic, always a workaholic. And I love to write killer content so keep it coming!

Oh, of course. Hobbies. DOGS, climbing, kayaking, hiking, nature, outdoors, mountains, oceans, conservation, zero-waste living (shit, who can do that, but at least we can try), eco-friendly stuff so I don’t kill everyone, eating well, all the hippy dippy stuff.

Adeline in her Canoe

Contact me

drop Me a line and keep in touch